PAYDAY Cider

We partnered with Apple Valley Foods to create PAYDAY, a bold, sporty cider brand aimed at first-time craft drinkers.

With vibrant colours, playful names, and witty tags, flavours like Bleedin’ Me Dry, Lite on Funds, and Flush With Cash Rosé gave PAYDAY its standout personality.

Seasonal hits like Mulled Moolah, Kick Back, and Splash the Cash added to the lineup, helping PAYDAY make it rain across Nova Scotia.